SY Fit Media
We turn Chinese-language content into paid program enrollments.
A Los Angeles–based content and enrollment partner for universities and education providers whose growth depends on reaching Chinese-speaking students — and the families behind their decisions.
Audience & Track Record
CNY ¥10M (≈US$1.4M) in cumulative paid program sales, 2017–present — generated through content, not paid advertising funnels.
First fitness creator to reach 1M followers on Douyin — an audience built on educational content that people act on.
The Model
The Public-to-Private Funnel
Public content earns attention. A structured private follow-up turns that attention into applications and enrollments.
Educational content
Clear, specific teaching on public platforms — what a program requires, who it fits, and what it leads to.
Direct engagement
Interested students and parents ask real questions in comments and messages — the conversation starts before any application.
Structured follow-up
Every serious inquiry gets a timely, organized response — prerequisites checked, steps explained, next action clear.
Paid enrollment
Qualified, well-informed applicants move to the institution's own application and enrollment process.
What We Do
For universities & program providers
Three services, one goal: more qualified Chinese-speaking applicants who understand your program before they apply.
Applicant education content, in Chinese
Chinese-language content that explains your program plainly — prerequisites, program requirements, application steps, timelines, and who the program is (and is not) for. Fewer confused inquiries, better-prepared applicants.
Inquiry generation & follow-up
Structured inquiry generation and follow-up for fee-based programs — certificates, professional master's degrees, DPT and similar programs where each enrollment carries real tuition value and follow-up discipline decides the outcome.
Pilot-first engagement
We start with a small, defined pilot — one program, one audience, measurable inquiries — and scale only after the conversion is proven. No long commitment before there is evidence.
Who We Work With
Programs that depend on Chinese-speaking students
Universities and program providers whose enrollments rely on reaching Chinese-speaking students — in the U.S., in China, and in the families deciding between them.
About
The person behind the funnel
Yue Shen
Partner, SY Fit Media
Los Angeles, California
shen@syfitmedia.com
Instagram — @syfitmedia
Since 2017, Yue Shen has built one of China's largest fitness education audiences — and converted it, year after year, into paid nutrition and fitness program enrollments.
That business ran on exactly the discipline universities struggle to build in-house: educational content in the audience's own language, honest answers to expensive questions, and follow-up that never lets a serious inquiry go cold. The result was a multi-platform audience across Douyin, Xiaohongshu, Weibo, and Keep — and CNY ¥10M in cumulative program sales.
SY Fit Media now applies the same content-to-program method to education: helping universities and program providers reach Chinese-speaking students with content those students — and their parents — actually trust.
Contact
Start with a pilot conversation.
Tell us which program you need to fill and who it is for. We will reply with an honest read on fit — and, if it fits, a small pilot design.