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THINKING

The Strategy, On the Record

Most studios hide their thinking. Ours is how the work gets sold: the pitch, the content system that runs every day, and the market research the decisions stand on. Read the summaries freely — full texts open with a passcode.

Documents

PITCH

SY Fit Media — The Public-to-Private Funnel

The full pitch: how Chinese-language content fills programs that depend on Chinese-speaking students, the track record behind the claim, and how a pilot starts.

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CONTENT SYSTEM

Reel Plan v2 — The Working FH5 Edition

A two-slot daily schedule built around one body part and one keyword per week: every piece of content maps directly to screening bookings, DM leads and subscription sales.

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CONTENT SYSTEM

The FH5 Topic Bank — 50 Hooks, Brooks Style

Fifty endlessly reusable topic frameworks, all recast into four FH5 domains — screening, pain, youth performance and return to sport — each one pre-assigned to the right account and the right face.

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MARKET RESEARCH

Southern California Local Market Report · 2026-10-24

"Prehab" is not a category — it's a differentiator. Why local mainstream clients have not come yet, the full local play, and the price bands that work.

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MARKET RESEARCH

Instagram Local Ads Feasibility Report · 2026-10-24

Can the two studios run ads? The compliance boundaries (18+ parents only, no implying injury), the rollout order and the lead estimates.

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FRAMEWORK

FH5 Method™ — The 3P Framework

The studio's own training-method framework, first published on the SY Fit Media Instagram in 2020 — the concept layer the FH5 program line is built on.

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COMING

University Pilot Plans — One School, One Plan

Per-school pilot plans join this wall as each file is finalized. The framework they all share is already in the pitch.

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Want the thinking applied to your program?

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